A good friend of mine runs a plumbing firm in Cornwall and he called me yesterday and wondered if I might be able to assist his website promotion performance. I figured I would document the conversation and share what I said to him about how he can get more central heating, boiler installation and emergency plumbing customers.
Due to him being a plumber in Redruth, I said to him about the importance of networking with other local plumbers along with other professionals in other industries in his area to see if they could perhaps strike up a cross promotion, The quickest and most efficient way of achieving this is to post each others social media profiles on each others pages across various social media platforms.
The next things I said to him was to register and show up and as many local trade events as possible to network and promote his plumbing and heating services and plumbing Cornwall. This is a fantastic method to show off his work as a reputable and trustworthy professional.
There are countless other ways he could promote his plumbing business online. He could setup a Facebook Page and drive clicks to it using paid advertising. Her could utilise email marketing, he could use SEO to boost his website rankings to show up for keywords that people are typing in locally for areas like Falmouth, Helston and Camborne, for example.
During our conversation I told him he’d have to add his target key phrases into the code on his web pages ensuring the doesn’t miss the title tags, H1 tag, image Alt tags, schema markup and to ensure he uses the correct Analytics’s code just before the </body> tag. He could then ask his contacts to see if they can place a contextual link that point back to his site. This would give him increased rankings locally.
Here’s what Wikipedia says about plumbing.